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Wednesday, June 15 • 1:30pm - 3:00pm
Academic Breakout Session 6: Destination Marketing

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  •  Destination Image, Emotions, and Intention to Visit: An Application of The Stimulus Organism Response Model - Xing (Nova) Yao, Indiana University - Bloomington; Wyatt Hasler, Indiana University - Bloomington; Evan Jordan, Indiana University - Bloomington; Kyle Woosnam, University of Georgia; and B. Bynum Boley, University of Georgia
  • Exploring the Image of China in Videos of a Famous YouTuber, from the Chinese and the Western Perspectives - Jing Yang, University of Florida; Sveltana Stepchenkova, University of Florida; and Andrei Kirilenko, University of Florida
  • The interrelationships between customer engagement, social media marketing activities, and consumer stickiness with a tourism destination: A longitudinal investigation - Kevin So, Oklahoma State University - Main Campus; Jing Li, Texas Tech University; Ceridwyn King, Temple University; and Linda Hollebeek, Vilnius University
  • How Does Virtual Tourism Affect Real tourism: A Research Based on Perceptual Perspective of The "New Generation" - Weiwei Zhao, Guilin University of Technology and Yanling Huang, Guilin University of Technology

Moderator
avatar for Carla Barbieri

Carla Barbieri

Professor, North Carolina State University
Carla Barbieri is a Professor in Sustainable Tourism (North Carolina State University, USA) where she leads the “Agritourism & Societal Wellbeing” lab. She investigates the economic, socio-cultural, and environmental impacts of agritourism at the farm household and society levels... Read More →

Speakers
avatar for Kevin Kam Fung So

Kevin Kam Fung So

Associate Professor, Oklahoma State University
Dr. Kevin Kam Fung So is William E. Davis Professor and Associate Professor with the School of Hospitality and Tourism Management at Spears School of Business at Oklahoma State University.  Dr. So's research interests and expertise lie at the intersection between hospitality and... Read More →
avatar for Xing (Nova) Yao

Xing (Nova) Yao

Indiana University - Bloomington
Xing Yao is a Ph.D. student of the Leisure Behavior doctoral program in the Department of Health and Wellness Design, School of Public Health at Indiana University. Her research interests include the roles of tourism in impacting on mental health, emotional experiences of tourists... Read More →
avatar for Wyatt Hasler

Wyatt Hasler

Indiana University/Department of Recreation, Parks & Tourism Studies
Wyatt Hasler is a recent graduate of the Tourism, Hospitality, and Event Managementundergraduate program within the Department of Health and Wellness Design (formerly theDepartment of Recreation, Parks & Tourism Studies) at Indiana University School of PublicHealth — Bloomington... Read More →
avatar for Bynum Boley

Bynum Boley

Associate Professor, University of Georgia
B. Bynum Boley is an Associate Professor of Parks, Recreation and Tourism Management (PRTM) within the Warnell School of Forestry and Natural Resources at the University of Georgia. His research focuses on sustainable tourism development and how the unique natural and cultural resources... Read More →
avatar for Jing Yang

Jing Yang

Student, the University of Florida
Jing Yang is a master's student studying tourism and recreation at the University of Florida. Her research focuses on user-generated content and marketing communications in tourism.
avatar for Svetlana Stepchenkova

Svetlana Stepchenkova

Associate professor, PhD, University Of Florida
Svetlana Stepchenkova, Ph.D. (svetlana.step@ufl.edu), is Associate Professor at the Department of Tourism, Hospitality & Event Management at the University of Florida. Her research interests are destination marketing, branding, and positive image building. She studies tourist behavior... Read More →
avatar for Jing Li

Jing Li

Assistant Professor, Texas Tech University
Jing Li, Ph.D., is an Assistant Professor in the Department of Hospitality and Retail Management at Texas Tech University. She earned her Ph.D. from the University of South Carolina. Her research focuses on service marketing, customer experience, and sharing economy.
avatar for Weiwei Zhao

Weiwei Zhao

Student, Guilin University of Technology
Weiwei Zhao : postgraduate of the School of Tourism and Landscape Architecture, Guilin University of Technology, Her research interests include tourism consumer behavior and tourism management.
avatar for Yanling Huang

Yanling Huang

Dr., Guilin University of Technology
Yanling Huang: Ph.D. Professor, School of Tourism and Landscape Architecture, Guilin University of Technology. Her research interests include tourism psychology and behavior, leisure tourism, and hotel management.

Sponsors

Wednesday June 15, 2022 1:30pm - 3:00pm PDT
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