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Thursday, June 16 • 11:30am - 12:00pm
New Tools, New Designs, New Solutions

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Habits are hard to break. Our speakers will tell you otherwise. Their practice of assessing clusters using a novel methodology to reframe how to measure destination brand value will inspire you. 

Moderator
avatar for Jeff Dalley

Jeff Dalley

Principal Technical Advisor - Social Monitoring & Evaluation, New Zealand Department of Conservation

Speakers
avatar for James Anderson

James Anderson

Market Intelligence Analyst, Destination Development, Destination Canada
James Anderson is a Market Intelligence Analyst for Destination Development with Destination Canada. Prior to working with Destination Canada, James worked with the Downtown Vancouver Business Improvement Association where he analysed the people, places, and businesses that contribute... Read More →
avatar for Jacob Pewitt Yancey

Jacob Pewitt Yancey

Director of Consumer Insights & Analytics, Visit Florida
Jacob Pewitt Yancey is the Director of Consumer Insights and Analytics. In this role, he leads the VISIT FLORIDA research team responsible for producing quarterly visitor estimates, evaluations of the effectiveness of VISIT FLORIDA’s marketing and consumer insights used in planning... Read More →


Thursday June 16, 2022 11:30am - 12:00pm PDT
LECTURE THEATRE